Stop Being Shy with Email

A lot of marketers worry about emailing their lists too much, especially their existing customer lists. 

Here’s a reality check:

PayPal sent me 27 emails about business funding in the first 8 weeks of 2026.

That’s almost 3 a week, every week, like clockwork.

Did I open a single one? No.

Did it annoy me? Not really. I barely noticed.

That’s the thing.

The person on the other end is not nearly as bothered by your emails as you think they are.

They’re busy. Scrolling. Deleting without thinking.

You are not top of mind the way you imagine you are.

Maybe PayPal keeps sending because I never opened. 

Or they need to hit their numbers. 

Or they saw something in my file. 

But smart companies understand something else too:

Persistence matters.

It gives you a chance to show up at the exact moment someone has a need AND is actually paying attention.

It doesn’t matter how many times they don’t click.

It matters how many times they do.

Personally, I wouldn't send this much. 

But I also wouldn't send so little that I miss the moment entirely. 

If PayPal isn’t worried about 2 emails a week, you probably shouldn’t be worried about 2 emails a month.

Stop leaving money on the table because you’re afraid of being annoying.