About FinMarketingLabs
Proven Customer Acquisition Marketing Expertise, Built Inside Financial Services
FinMarketingLabs is a specialized customer acquisition marketing consultancy for banks, fintechs, alternative lenders, and financial services companies. Built on a simple premise: that senior acquisition expertise should be accessible to lenders of every size.
Marketing for banks and lenders is not like marketing for other industries. The funnel is longer, the data is more complex, and the sales process has dynamics most generalist agencies have never navigated. Great marketers routinely struggle in financial services not because they lack talent, but because they lack context. That context takes years to build.
Customer Acquisition for Financial Services is Different
The practice is led by Gordon Brott, who spent nearly a decade at OnDeck building and scaling customer acquisition from startup through IPO. Since then he has worked with financial services companies ranging from early-stage fintechs to established banks, bringing a rare combination of strategic vision and hands-on execution across every major acquisition channel.
Built from Experience
Strategic & Tactical
Most agencies bring either strategy or execution. Rarely both. FinMarketingLabs brings the strategic vision to identify what needs to change and the tactical knowlege to make it happen.
