Insights

There's an interesting dynamic in customer acquisition marketing for financial services. Banks and credit unions start with the advantage over fintechs and alternative lenders. They have billions in assets, experienced teams, established brands, and decades of customer data. But fintechs and alternative lenders typically do the better acquisition work. Because they depend more heavily on paid acquisition and growth targets, every dollar has to justify itself on a shorter time

Your full service marketing agency might be excellent. Great creative team, excellent designs and your brand looks polished. That's important. But great brand marketing doesn't automatically translate to great acquisition marketing. The skills needed to create a compelling billboard, branch brochure or monthly customer email are very different from the skills needed to run and optimize customer acquisition campaigns One is about looking great, the other is about getting the r

Marketing for business loans is unique. It’s expensive, conversion rates are low and there are nuances that take a lot of time to learn. In typical marketing campaigns, your best prospects are the ones who want your product most. In ecommerce for example, the person frantically searching for your product is often your ideal target. Business lending flips this upside down. The prospects who want loans most urgently? Frequently the ones lenders want least (higher risk, desper