Gordon Brott

Your full service marketing agency might be excellent. Great creative team, excellent designs and your brand looks polished. That's important. But great brand marketing doesn't automatically translate to great acquisition marketing. The skills needed to create a compelling billboard, branch brochure or monthly customer email are very different from the skills needed to run and optimize customer acquisition campaigns One is about looking great, the other is about getting the right person, with...

A lot of marketers worry about emailing their lists too much, especially their existing customer lists. Here’s a reality check: PayPal sent me 27 emails about business funding in the first 8 weeks of 2026. That’s almost 3 a week, every week, like clockwork. Did I open a single one? No. Did it annoy me? Not really. I barely noticed. That’s the thing. The person on the other end is not nearly as bothered by your emails as you think they are. They’re busy. Scrolling. Deleting without thinking....

Marketing for business loans is unique. It’s expensive, conversion rates are low and there are nuances that take a lot of time to learn. In typical marketing campaigns, your best prospects are the ones who want your product most. In ecommerce for example, the person frantically searching for your product is often your ideal target. Business lending flips this upside down. The prospects who want loans most urgently? Frequently the ones lenders want least (higher risk, desperate situations)....