Chase ran the same $400 checking bonus offer through two different shared mail (co-op) companies in the same week: Save and Valpak. Both are competing vendors that bundle multiple advertisers into one mailing to split the postage cost. Piece 1 - Valpak Arrived inside a Valpak envelope. Chase bought the envelope's own front and back cover ($400 offer on the front, refer-a-friend on the back) plus one of three Chase inserts riding inside, the other two promoting Business Checki

I'm a customer acquisition marketer, so brand isn't where I focus my attention. But I've been seeing a lot of TD Bank content in my feed, and every time something feels off. It's the font. They rebranded last year and the typeface I'd associated with TD for 20+ years changed just a bit, and it's a weirdly visceral reaction. Not just "huh, that's different" but more like something's wrong before I even register why. So even as someone who might tell you to put the entire marke