For Banks and Credit Unions, Brand Marketing and Acquisition Marketing Are Very Different Animals

Your full service marketing agency might be excellent. Great creative team, excellent designs and your brand looks polished. That's important.

But great brand marketing doesn't automatically translate to great acquisition marketing. The skills needed to create a compelling billboard, branch brochure or monthly customer email are very different from the skills needed to run and optimize customer acquisition campaigns

One is about looking great, the other is about getting the right person, with the right need, to raise their hand and do something. And knowing exactly what it cost you when they did. Most full service agencies do the first part well. The second part is a different muscle entirely.

And the tricky part is that at banks and credit unions in particular, when acquisition campaigns are underperforming, nothing breaks.

The phone still rings, accounts are getting opened and loans are still closing. Business feels decent. But you may not know if those accounts are coming in because you have the best branch location in town, a great rate, or a 30-year reputation or because your campaigns are actually working.

If you want some help figuring out if your marketing is great, good or terrible - get in touch.