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Ads in the Wild: Fortiva Credit Card — Gmail Sponsored Ad to Prequalification Funnel
Here is Fortiva Credit Card (Master Card) running a sponsored placement in Gmail's Top Picks section. The campaign is running through Google Performance Max with affiliate tracking parameters layered on top of standard UTM values. The ad copy: "Up to $1,000 limit. Apply today, even with poor credit. Instantly prequalify, unsecured credit card." The offer is aimed at people with poor credit and the copy says so directly. Opening the email shows a product shot of two Fortiva Ma
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