
About Gordon
Senior acquisition marketing expertise without the full time hire.
FinMarketingLabs is a specialized growth marketing consultancy for banks, fintechs, alternative lenders, and financial services companies.
It was built on a simple premise: serious acquisition marketing expertise should be available to lenders of any size, without the overhead of a full-time hire.
The practice is led by Gordon Brott, who spent n
early a decade at OnDeck building and scaling customer acquisition from startup through IPO. Since then, he has worked directly with financial services companies as a fractional marketing leader, leading strategy and driving results without the agency markup or the account manager layer.

Gordon Brott
Founder
15+ Years
in Fintech Lending
$125M+
in acquisition spend
Channels Include:
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SEM & SEO
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Direct Mail
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Paid Social
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Email
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Affiliate & Partnership