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About Gordon

Senior acquisition marketing expertise without the full time hire. 

FinMarketingLabs is a specialized growth marketing consultancy for banks, fintechs, alternative lenders, and financial services companies.

It was built on a simple premise: serious acquisition marketing expertise should be available to lenders of any size, without the overhead of a full-time hire.

The practice is led by Gordon Brott, who spent n

early a decade at OnDeck building and scaling customer acquisition from startup through IPO. Since then, he has worked directly with financial services companies as a fractional marketing leader, leading strategy and driving results without the agency markup or the account manager layer.

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Gordon Brott

Founder

15+ Years

in Fintech Lending

$125M+

in acquisition spend

Channels Include:

  • SEM & SEO

  • Direct Mail

  • Paid Social

  • Email

  • Affiliate & Partnership

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